Project Ten

Project Ten started with a simple yet powerful idea: to create bright, stylish bags and accessories that bring a touch of joy to everyday life.

Founded in 2012 by Jacquie in Geelong, Australia, Project Ten was born out of a desire to combine style and function in the essentials we use every day.

Every item in the Project Ten collection, from their iconic bags to matching accessories, is crafted with care from recycled materials.

With each new collection, they continue to introduce the brightest prints and the most practical designs, all with one clear goal in mind: to brighten your day.

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The Ethel & Joy Difference

  • From Our Family To Yours

    Ethel & Joy is a small family run business which values connection, fun and memories. This isn't just a product to us, this unlocks new family routines for all to share.

    Family matching

  • Small Yet Mighty

    From just one small and affordable product you will get healthier happier hair, luxurious self care and family fun all combined into one. Our hair towels really pack a punch!

    Healthy Happy Hair

  • Style AND Comfort

    Why choose when you can have both! Say hello to your new favourite accessory prioritising your comfort in absolute style.

    Relaxed Luxury
Don't forget to bundle & SAVE! Buy two hair towels for just $35.00

Zip Pouch

A Project Ten zip pouch will be your new best friend!

Whether you're heading to the beach, traveling, or simply getting out and about, this zip pouch is the perfect accessory for staying organised. 

Flower Field ~ Zip Pouch
Flower Field ~ Zip Pouch
Flower Field ~ Zip Pouch
$14.95
$14.95
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Flower Field ~ Zip Pouch
Flower Field ~ Zip Pouch
Flower Field ~ Zip Pouch