Family Focused

Have you seen the joy, delight and happiness on a child’s face when they see their parents, siblings, cousins, uncles, aunties, grandparents, friends (you get the picture) with matching bathroom accessories?

We have, and it’s absolutely magical. 

Let's get matching

Hello & Welcome,

We are Aimee and Kristy and we are the sisters (twins actually) and mums behind Ethel & Joy. We have 4 young daughters between us who are the inspiration behind Ethel & Joy. 

We started Ethel & Joy as we know how stressful bath time and hair washing routines can be, we want to take the stress out and put the fun in, making bath time fun for the whole family.

The vision behind Ethel & Joy came to Kristy amongst the chaos of washing her eldest daughter’s hair, and thinking how can I make this fun and more enjoyable for the both of us.

To be honest, it took a while for the idea to even eventuate, it wasn’t until I mentioned the idea to a stranger (crazy right) who told me to “go for it”, that I told Aimee and Ethel & Joy was born. 

time for fun!

Bring Back The Fun

We hope our products put the fun back into bath time. 

Thank you for stopping by and supporting our small business. 

Love Aimee and Kristy x